Three days, 270 miles, $2,000 in fundraising. The goal of the Tri-State
Trek is to raise money for ALS research and, ultimately, to end ALS.
Although the event itself is full of amazing moments, food and fun,
fundraising is the most important aspect of the Tri-State Trek. Just
remember: regardless of who you are, and whether or not you've
ridden a bike or raised funds for a cause, you can absolutely do this!
And the ALS Therapy Development Institute is here to help you!
Let's Get Started!
When you register to ride in the Tri-State Trek, a personal fundraising page will automatically generate to help you raise
funds and spread the word about your participation. You can customize your page, share your page, receive online*
donations and monitor your fundraising progress.
*Some donors are more comfortable writing checks or giving cash. Offline donations are accepted, but will take longer
to process. Please allow four to six weeks for offline donations to appear on your fundraising page. You will not receive
an email when offline donations are processed, but the donation amount and donor information will be posted. PLEASE
NOTE: A completed Tri-State Trek Donation Form must accompany all offline donations.
10 Fundraising Tips
Take a moment to think about why you've decided to participate in the Tri-State Trek. Write
it down, and remember it. You will share this reason with other people, and help them feel a
Have a fundraising plan!
Start your fundraising as soon as you start training for the Trek. The sooner you begin, the
less pressure you'll feel, so you can stay focused on your training.
Ask for support! People won't give if they haven't been asked. Don't be afraid to ask (really,
what's the worst that can happen? They say no?). Ask everyone you know; ask everyone you don't
know. The more people you ask, the more times you ask, the more money you will raise.
Make your own donation. That will help inspire others to give too!
If someone pledges to donate, but doesn't follow through, it's ok to follow up with them after two weeks.
A personalized note (solicitation and/or thank you) in the mail goes a long way.
Always encourage your donors to find out if their employers have a matching gift program.
Keep your community updated on your progress (fundraising and training). You can do this via
social media or email.
If you are doing a creative fundraising event, sharing it via Facebook Live may be a unique way
of spreading awareness and generating new donations.
Bonus Tip! Reach out to your team at the ALS Therapy Development Institute for support in
your fundraising efforts!
Having a fundraising plan is essential for successful fundraising. Whether you scratch it out on a napkin at lunch, write
it into your calendar, or detail it in a comprehensive Excel spreadsheet, a good fundraising plan will pay off. You can set
realistic goals for yourself, track how far you've come, and understand how much farther you need to go.
Answering these questions will help you develop the main elements of the plan:
What is your financial goal? Be realistic!
Why are you participating in the Tri-State Trek? Is it to honor someone with ALS? Is it to challenge yourself? What is
the compelling story/message that will motivate people to support you?
Who will you ask for support? Make a list of potential donors (individual and corporate) within your network and
think also about communities outside your network. How can you reach other communities via your friends, family,
colleagues, social media etc?
What are your awareness and fundraising tactics? Some ideas to consider:
E-mail or mail friends, family and appropriate business associates. Sample language here. Include your Tri-State
Trek fundraising URL and TST donation form for donors who prefer to donate with a check. Follow up with a
Check to see if your employer can support you through a sponsorship, matching gift, grant program, mention in
corporate newsletter, or provision of in-kind goods/services.
Matching Gifts can play an important role in helping you reach your fundraising goal, and you should always
encourage your donors to find out if their employers have a matching gift program. Many employers will double or
even triple a donation made to a nonprofit organization. To see if a specific employer has a matching gift program,
click here. Matching gifts must be initiated by the employee to the employer after a donation is made. The ALS
Therapy Development Institute will then confirm the donation and credit you via your fundraising page.
Use Facebook, Twitter, Instagram and other social media channels to spread the word and raise funds.
How about a fundraising event? Contact local bars to find a good venue, local merchants for door and
raffle prizes, local restaurants for food donations. Think about signage, merchandise and a quick speaking
program i.e. why are you doing this? For more ideas, click here.
Local media outlets—papers (print and online), cable tv and radio stations—love to feature people in their
communities! Reach out and let them know about your participation in the Tri-State Trek, and hopefully they will
help you spread the word about your efforts. Feel free to use our sample press release.
Tap into local merchants to sponsor you and/or hang up a flier about you and your Tri-State Trek participation. Tell
your story, include a photo and information on how people can support your efforts. Think about reaching out to
bike shops for a donation of a cycling jersey to print possible sponsor logos.
Make sure your plan includes a realistic timeline for achieving your goals.